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Click on the TV and you’ll see them, faces like the Joker with ceramic smiles plastered onto their face. Using the name of Jesus and romantic concepts of fighting in wars and existing at deaths door while he fought for his country is the general MO of any politician. But what happens when we enter into the endless tunnels of the rabbit hole where these Jokers exist? Among the cobwebs, rotting carcasses filth is a den where they all congregate. Kissing babies and speaking at the Rotary Club are just strokes of makeup on the faces of these right snatching villains. The reality of how unqualified these professional politicians are should scare the tar out of all of us. Of course we are having issues with our monetary system, the people who are running our government’s finance divisions have a minimal background in the subject. Of course our men and women are dying abroad in wars that we don’t need to be in, the politicians don’t understand what it’s like to lose a child because their kid is in the National Guard on Cape Cod whale watching duty. It’s a joke.

The ones who get hurt the most in our country are the entrepreneurs that keep taking a lickin but keep on tickin, but how long until the prototypical American entrepreneur begins to lose hope and lose steam and one can only tread water for so long before you begin to sink. We have second and third generation wealth in congress and the senate, what do they know about starting a company with blood, sweat and tears only to lose it to a loophole the IRS uses to freeze their assets and steal their business away? FDIC backed banks are just as guilty for the crumbling of our economy. We live in a society whose hierarchy has determined that the best way to keep the population out of politics and blind to the reality of how economically damned we are is to keep us busy working 80 hours per week so that we can’t look up to discover that we’re no longer in the blessed land of our forefathers but we’ve fallen through Hades and into the fiery pit of hell.

Here is a revolutionary idea, actually it’s not so revolutionary at all, quit using elements distributed like free crack by the system. Sure it’s a highly addictive concept, we pay taxes and because we do so we should have access to certain rights, but most Americans are seeing this from the wrong perspective because they are like lambs to the slaughter as they are guided to the conclusions set forth by the establishment and the pawns used to target certain demographics. Here is my not so revolutionary idea, sure, use the system for what you can get out of it, you won’t get much but hey, it’s worth a shot, but instead of waiting on politicians and their backing lap monkeys to come up with strategies to issue loans, kick them to the curb, bring in an aggressive Tea Party player and while they are getting established be part of the transformation of the system by opening up your small and medium size company to public investment.

There is a huge misconception fueled by the governments mastery of overgeneralization that only gargantuan size companies can go public, this is far from the truth. If you have revenues of $500k or more, you can go public on the OTCBB, London and/or Frankfurt exchanges. Stay away from the Pink Sheets as this is not a platform for a company with longevity at the forefront of their mind.

Bring on a consultant who understands scalability and globalization and they will put together a process that will rock your world and fill up your bank account with the cash you need and easy cross collateralization of securities to keep you out of the ‘bank’ business and into the realm of global profitability and industry niche power. Take control of your corporate and economic fate. You deserve it so do your children and employees. Step out of the systematic droning of society and take control. It’s actually quite simple to do.

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I wish I could say that I wasn’t writing this article from experience but that would be a lie. I wish I could say that chemistry is never an issue between the consultant, S1 attorney and newly elected board members but that would be nave.

The truth is some attorneys who perform great on some public offerings are an absolute nightmare on other transactions. Some board members with a gargantuan size portfolio of contacts are worth the aggravation on some deals but on others fall flat on their face as they try to take the whole company to the ground with them. The reality is qualifying an attorney for the process of an S1 filing goes far beyond whether they’ve got time and experience under their belt. You need to ask the more difficult questions that are almost impossible to test for such as, how do they react in stressful situations? Are they open to stepping outside of their comfort zone to engage in cutting edge filing strategies to speed up the offering process? Do they help with the fundraising? Are they able to refer a PCAOB auditor and a market maker to file the 15c211? These are things that need to be addressed with your S1 attorney but are difficult to actually test beforehand.

Each lawyer is different and all I can say is sit down with them and drill them with a million different questions from a multitude of angles to test their knowledge and their patience. Watch their facial expressions, hand gestures, eye and forehead shift. Look for a bouncing leg or foot and other nervous habits and what questions did you ask to trigger this nervous twitch?

The same techniques can be used for qualifying a board member. The only way to get the best idea of whether there is a fit is to push them to the brink during the interview?

Be careful with this as many qualified professionals could easily take this challenge as disrespect and they’ll walk so don’t be rude or arrogant but with a placid look on your face and a calm voice, drill them and drill them hard.

Many consultants in this industry, myself included had to learn this lesson the hard way and took a lot of time and effort to correct the mistake of bringing on the wrong individual for the solution we were seeking. This is an extremely high stress industry and the environment is constantly at 100 degrees.

Concentrate on being calm, forward thinking, compromising on some issues and uncompromising on others, write down 10 pages of questions and when you sit down with the candidate ask all those questions and other questions that come to mind during the meeting. Test them, push them and get the right person for the job.

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For decades economic realities have been placed under a black veil of secrecy with its truths and lies known only to the institutional banking elite and we the public just stand like an ocean of monkeys. The system was never exposed, insiders never spoke out.

Yes, this industry has been nothing but lies and chaos, that is, until about 8 years ago. A small consulting firm called Princeton Corporate Solutions began to take this insider knowledge and make it available through very public articles and blogs. The blog on their website is one of the premier global economics and IPO blog stops on every economist’s pilgrimage to seeking and using investment banking, global commerce and IPO knowledge written by the hands of the masters.

The PCS blog does something that no other financial blog in the world does, they take away the technical jargon and in plain English, patiently and painstakingly take the reader by the hand and show them how something like having a personal bank account with a top tier institutional lender can be adding debt to your children’s tax liability 20 years from now.

They talk about the ‘unspoken’ truths of how if a country wants to hurt another country that is not cooperating with insiders, then the insiders want to impose economic sanctions on these decanters and inflict pain by damaging trade relations, threatening IMF intervention or liquidating currency holding to further damage the company who’s not playing by the rules of the establishment. Taking the military into a country is more for statement than anything as economic sanctions are the most powerful tool of war without lifting a single gun and the goal is to get the citizens of the country fed up and wound up so that they force internal changes within their borders to get those sanctions lifted but this rarely happens. The economy will eventually weaken and big business will step in with fists full of Uncle Sam’s money and start introducing the locals to the finer things in life, the luxuries that they could have but their president doesn’t want them to have them etc.

The exposing of how institutional insiders and politicians toy with the system is now termed ‘The Princeton Affect’ named after Princeton Corporate Solutions. “I think it’s a Wall Street Thing” says James Scott, CEO of PCS, “I just got so sick of hearing the lies on TV and having all the zombies at home watching and believing all this garbage. All we are trying to do is help the little guy understand what he is truly up against when trying to run the company in this economy.”

Global economics affects everyone with a pulse on the planet yet so few people understand it, ‘The Princeton Affect’ is the crystallization and simplifying technical economic issues in a way for the common man to increase knowledge and understanding on how to best protect oneself and grow during this difficult time as a business owner or C level executive.

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Global consultants are all preaching the need for IPOs and eastern expansion into major Chinese markets but very few have the knowledge on exactly how to accomplish this and even less have the contacts to make such ventures happen.

In order for a company make a cross boarder expansion into a massive market like China work the consulting firm must have powerful local and federal government contracts as well as regional and local business leaders that can support the transition. Get ready to make payoffs as this is still the way developing nations operate and during an audit there are always three sets of books, one set the company shows the government for taxes, one they show to clients to earn their business and then the actual books which are only shown to insiders. Without the proper synergies in place by the consultant and the regional power-base you can forget a trouble free expansion. Consultants who are taking their clients public in the United States and then engineering international expansion and global strategic alliances are connected, in a big way to law makers on all sides as this is the only realistic way to facilitate a global expansion. I have been in this industry for 25 years and there is one company that is constantly in the news and on the tongues of global strategists for their ongoing track record for successfully taking companies public and facilitating global expansions on behalf of their clients at a speed that is simply staggering. Princeton Corporate Solutions is one of the only true global expansion strategies consulting firms. Their CEO, James Scott has established himself among US, EU and Chinese governments and regional lawmakers as an executive with the contacts to make or break a local industry in a developing/industrializing nation.

“It’s all about synergy”, Scott explains, “when taking a company public the corporate infrastructure must be in place and the professional pedigree of the ‘C’ level executives and board of directors must be in place. After this the company can focus on inter-industry alliances and then step onto the path of going public and that path will typically start with the OTCBB if the company has ambitions to grow onto the NASDAQ”.

And as for international expansion Scott explains, “Once again, it is about synergy. We always help our clients piggyback off of the successes, distribution and alliances that we have set up for previous clients and whenever we can put another successful entity into the mix, it strengthens the position of all parties involved”.

International consulting firms agree that the one true, viable fund raising strategy is a public offing with powerful post public investor relations in place to create a market for the company and global expansion takes more than elbow grease and know how but a plethora of contacts that cover all the basis’.

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When my firm goes into a privately held corporation to create strategies for expansion and a solid foundation before initiating the ‘go public’ process the first thing we do is analyze the CEO,CFO and COO professional pedigree and many times the current executives need to step back and allow us to bring in professional ‘C’ level management so that the company can go public, attract investment dollars from accredited and institutional money sources.

To save time we’ll go over the CEO position. This executive will be the public face to the company. They need to remain calm under pressure, respond quickly to critical questions and have a contact portfolio that could choke Godzilla. Within this contact base he/she must be able to create strategic alliances to grow the company’s presence domestically and internationally, take the leadership role to set up pre and post public financial strategies with the CFO and Board of Directors, identify and facilitate acquisitions and mergers to cultivate growth, engage the public via TV, radio and public forums as an industry expert to brand his name, the company name and the trading symbol.

An executive prime for this position will have ample publicity contacts for crisis management and getting the ‘good word’ out about the company’s financial position, new service/product, latest acquisition, newest big contract or distribution source or anything that could trigger trading volume with the stock.

At the end of the day if the company isn’t growing steadily and efficiently and if the company stock isn’t trading at a volume that allows the company to capitalize off of its position, the blame falls on the shoulders of the CEO.

Using the above to initiate the evaluation process of your CEO is a good place to start if you are getting ready to go public or if you are currently public and struggling to grow.

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If You’re Seeking Board Of Directors, CEO Jobs, CFO Job Offers Or Attention From Executive Recruiters, Here Is What To Do. Obviously people want what they can’t have, it’s written in our genetic code to desire what we don’t have and fight for what seems achievable.

It’s the same with recruiters; if you’re available and eager then you are less desirable of a marketable asset but if you have published work all over the place, how to videos plastered on the web and you are intricately involved with the upper echelon power base in your industry niche, the key element becomes having massive visibility, and the reputation for being seen with the who’s who in the industry.

Get your articles published in industry journals and the newspaper. Make yourself available to news affiliates as an industry expert and do the same with radio. Consult for free with industry blogs and websites with high traffic and PR value. Work out a publicity deal in exchange for your efforts.

Have an aura of mystery about you. Don’t put personal information on social media sites; only use the internet for professional self promotion. What will begin to happen is first you’ll be asked to advise on transactions such as private company restructuring, then companies in the process of going public, then you’ll be lobbied for advisory board positions with public companies.

After you’ve proven yourself as an active and solid adviser and your name is associated with successful transactions you’ll begin to get the opportunity to serve on board of directors for public companies starting on the OTCBB and eventually the NASDAQ and NYSE.

Once you’ve established a pedigree with empirical evidence of strategy, contacts and the ability to work with a board for the short term and long term betterment of the company, open up the floodgates and let the offers come rolling in.

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Selling Shareholder Offering: The Key To Raising Fast Capital For Pre-Public Companies. As a consultant who has many companies public on the OTCBB (Over The Counter Bulletin Boards), consulted on even more and turned around and structured more companies I can even count, there are a few common threads inherent in all of them.

Most of the companies pursuing capital from angel investors, private investors, private equity firms or small groups of professionals looking for a quick in and out situation with rapid capitalization did three things that made all the difference in streamlining their raise.

First the executives structured their entity to attract investors which by default strengthened their corporate infrastructure. Now they are proposing investment opportunities from more of a position of strength.

Second they chose a team (in these cases they chose our consulting firm) with a proven track record of success with organizing companies for acquisition, merger and taking companies public.

The third element that is common in most successful enterprises which are seeking a first round of seed capital to fund their ‘going public’ ambitions is demonstrating confidence to the investor with a “selling shareholder offering”. Obviously this last element tests the skill of the consultants going back and forth with the SEC during the comments stage but this demonstrates confidence and organization by the company wishing to raise capital.

A ’selling shareholder offering’ tells the investor (if not purely in the initial documents then in the phone conferences leading up the a check being cut) that the company has an organized pre public and post public investor relations strategy, general corporate publicity strategy and a market maker that’s built to last (mostly the former than the later). By offering seed investors the ability for massive profitability by buying your seed shares for fifty cents with a public offering price anticipated at $2.00. What real investor would turn this down?

Offer your seed investors an ‘easy in, quick out’ funding option and watch them swarm to your offering in droves. Let these investors create your float and let your company’s performance and hardcore investor relations take care of the rest!

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Many times companies stand at the threshold of massive stardom but carry the burden of dead weight management that simply take up space and increase salary costs. The company needs to eliminated them and recruit qualified management but there is often an emotional element at play here which makes it difficult to take the garbage out to the curb on trash collection day.

There are many corporate cautionary tales here. Companies that could have been but never were are a dime a dozen because they lacked the motivation to get past that emotional ingredient that paralyzes them, not allowing them to fire someone who has become a buddy. Your mind will play all kinds of tricks on you by telling you that: this guy has a family, you and he have a history, you can’t just fire someone who helped build this company and so on. What you are forgetting here is that the presence of this individual is jeopardizing the careers and livelihood of everyone else involved so this action of elimination is serving the greatest good.

Make things easy on yourself. Hire a management or expansion consultant. These people are use to being labeled as the bad guy and have thick skin allowing them to cut through the emotional BS and capture the reality of what will help your company get to the next level. They will make their decision on professional pedigree, executive contact portfolio, who can handle themselves best in a public or panel discussion setting, who has the most desirable track record for attracting the best executive candidates and so on.

Often times companies that find themselves at this crossroad are in the process of going public which is even more of a reason to hire an expansion consultant as they will apply your business to a proven template that will yield success, if your buddy needs to be eliminated and replaced they will be able to demonstrate the reasons why with empirical data and they will give you the profile of a candidate that is ideal for his replacement.

To attract the proper replacement for a ‘C’, ‘VP’ or executive level professional you should bate them with stock and if possible pre IPO stock. Corporate shares and a solid compensation price will often get the right people through the door for an interview.

The stock should be a combination of restricted and non restricted and their acceptance of the non restricted demonstrates their intent on longevity with your company and non restricted shares demonstrate trust by you, stating that you’re willing to put a little more skin in the game in order to bring on the right talent.

A management recruiter is not typically what is needed for the above situation. A management consultant or an international expansion consulting firm can typically offer a turn-key solution to your corporate recruiting efforts as well as your expansion and IPO aspirations.

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For those of you who have reached the point in your company’s evolution where it’s time to take your company public there is often a lot of confusion centering around the services that a corporation needs in order to go public at a solid price, hold it’s position and grow steadily.

The solution is to bring on a consulting firm steeped in a solid history of creating solid corporate foundations so that building on that foundation is simple and streamlined. Below is what you can expect to pay and the services you’ll need for a solid public offering on an exchange like the OTCBB that will help your company eventually qualify for the NASDAQ.

Of course there are many consulting firms out there who will do reverse mergers into public shells or charge $400k+ for the process of going public but the truth is, your company can get a premium grade public offering solutions without having to pay even remotely close to that much.

For a solid, top tier consulting firm to come into your company and provide everything from A to Z, the below is what you can expect to get and pay from reputable consulting sources.

For a full turnkey solution, the costs involved and solutions provided would look something like this: 1. Retainer ($25k to $35k)+ equity distribution 2. Business plan and Private Placement Memorandum authoring 3. Company Valuation by top tier analyst 4. Board of directors selection and evaluation 5. Advisory board selection and evaluation 6. C level executive evaluation and recruitment initiation (if needed) 7. Strategic Alliance search and facilitation 8. First round of funding offered to our investor network (and your investor contacts) 9. PCAOB audit 10. $50k fee from proceeds raised paid to Consultant 11. S1 filed by PCS legal team through SEC comments stage to SEC approval 12. Market Maker attachment, 15c211 filing with FINRA and final payment of $50k is made to Consultant from capital raised 13. Trading symbol issued to company by FINRA 14. Company is up and trading on OTCBB 15. Consultant brings in first phase Investor Relations strategies to create market and trading volume activity 16. National Public Relations strategy begins by having C level executives placed on top tier radio and TV programs as Expert Panel participants for industry 17. Ongoing acquisitions identification, corporate expansion strategies and Investor Relations consulting by Consultant to assist company with growth.

You don’t need to overpay for a service as intricate as going public. Just find a turn-key consultant who understands your company and what you’re trying to achieve and take it from there.

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Why Are You Taking Your Company Public? Evolve Or Die! As the owner of a corporate consulting firm that takes companies public and steps into public entities with a turnaround team to fix dying companies, there are two realities of corporate strategies that ring true in any and all industries when it comes to creating successful companies and those realities are: few things work and nothing works for long. Evolve or die, the decision is yours. What works today didn’t work ten years ago and won’t work ten years from now.

Promotional strategies, inter industry alliances, legal loopholes and board member’s bartering chips are forever spinning and mutating and like Zen seem to change shape just as the issues that make a strategies template seem to be defined and duplicatable.

Constantly update your publicity technologies. Always get the opinion of different peer groups who represent polar opposites in the market place before you roll out a new product or service. Before you make a decision have a backup plan and a backup plan to that plan. Have your CFO’s work audited by outside sources. Run credit checks on executives before they are promoted and find out if they are trying to live above their means, if so, they have the ‘grass is greener’ disease and will never be satisfied and will always be looking for a better deal. Employees like this can’t be trusted to help carry a company.

If you are a business owner, your job should be finding someone more qualified than you to run and grow your company. Always have multiple streams of revenue. If you are in the service industry, diversify by offering some products. If you are in the product industry (retail type) partner with some service oriented companies to earn commissions off of their efforts and your customer base.

Always be on a lookout for strategic partners and never be afraid to network. Keep updating your business plan. When raising capital stay out of debt and offer equity instead and when you offer equity in return for investment, pick inter industry alliances to raise capital from. Use a publicist and publicize everything! If you can’t afford a publicist put out press releases keeping your industry and potential clients informed of what you’re doing.

The above is just a little advice that I give to each client before initiating the structuring process of a Pre IPO. These realities will hold true today, next year and as long as commerce exists.

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